This week we’ve seen an array of exciting new releases, from the playful collaboration between Lights Lacquer and Polly Pocket to Benefit’s Goof Proof Brow Powder and Skin Proud’s new sun serum. OHH! (Oh Hey Hero) has exclusively launched at H&M with a 13-product body essentials line catered to Gen Z, while makeup artist Marco Castro debuted an eponymous brand that sources ethnobotanical ingredients from the Peruvian Amazon Rainforest.RETAILNew York based Briogeo launched in 2013 with a mission to inspire, educate, celebrate diversity, and empower every person's healthy hair journey by revolutionizing clean and natural haircare for every hair type, hair texture, hair need, ethnicity, background, and person. Building on UK traction garnered in Boots, Superdrug, SpaceNK, and Cult Beauty, the brand is expanding its retail footprint with a launch in Selfridges.LolaVie, the haircare brand founded by Jennifer Aniston, President Amy Sachs, and Chief Executive Officer Joel Ronkin in 2021, is set for a full-door rollout with Ulta Beauty beginning May 15 with an online launch set for April 30. The brand will launch all five of its products, priced between $26 and $32.BRAND